"We are doing well", say the initiators Irmi Schüch-Schamburek and Christian Schamburek about the motives for the charity project "1 Bag 100 Smiles". "The task in this day and age is to also show responsibility for others.

The idea behind the extraordinary action is captivating:

To combine an event of fashion and lifestyle in favour of ZUKI-Future for Children! With these ingredients, we designed a guerrilla action that became the talk of the town.

For three days, the 40-tonne truck of the Guerilla Store will be parked in Vienna's city centre. Filled to the brim with the bag must-haves of the season. Delicacies from the collections of Rose Beck, George Gina & Lucy & Diesel.

With support from many sides, our project took wings. We thank everyone - helpers, sponsors, supporters, celebrities, the press - and especially the many buyers!